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How This City in Uttar Pradesh Turns the Scent of Rain to a Perfume

There's a moment of pure magic when the first raindrops of the season kiss the earth. The air fills with an intoxicating aroma - earthy, fresh, and full of promise. This scent, known as petrichor, evokes memories of childhood puddle-splashing and the relief of cooler days to come. While most of us can only cherish this fleeting fragrance, there's a small city in Uttar Pradesh that has mastered the art of bottling this scent.


Kannauj, nestled along the banks of the Ganges, has been the perfume capital of India for centuries. This unassuming town, often called the 'Grasse of the East', has preserved the ancient art of capturing nature's most elusive scents. Among its many olfactory treasures, none is more remarkable than mitti attar - the essence of rain-soaked earth.


Process of making Rain Attar (Source: YouTube)


The history of Kannauj's perfume industry is as rich and complex as the fragrances it produces. Situated on the historical spice and scent routes, the city's artisans have been creating exquisite attars (natural perfumes) since time immemorial. The Mughal emperors were particularly enamored with Kannauj's creations, incorporating them into their lavish lifestyles and gifting them to foreign dignitaries.


During the British colonial era, Kannauj's perfumes found their way to European markets, earning acclaim for their unique and exotic aromas. The city's reputation for olfactory mastery only grew, cementing its place as a global center of traditional perfumery.

The process of creating mitti attar is a testament to the patience and skill of Kannauj's perfumers. It begins with the collection of sun-baked clay from nearby riverbeds. This clay, rich in geosmin (the organic compound responsible for petrichor's distinct scent), is carefully crushed and placed into large copper stills called degs.


Disitillation of Kananuj Mitti Attar takes place in ancient manner known as Deg & Bhapka technique. A cow-dung fire is then lit underneath the cauldron containing clay pots and the vapour travels through bamboo pipes to condense in receivers (bhapka), over a base of oil, to form the attar. The process is called hydro-distillation.Water is added to the clay, and the deg is sealed with a mud cap. rises, it travels through a bamboo pipe into a receiving vessel (bhapka) containing sandalwood oil. This allows the earthy aroma to be captured in the oil base.

The distillation can take anywhere from 15 to 25 days, with the perfumers constantly monitoring the process. They adjust the heat, change the receiving vessels, and ensure the perfect balance of scents. Once complete, the attar is aged in leather bottles called kuppis, allowing excess water to evaporate and the true fragrance to develop.

While mitti attar remains one of Kannauj's most famous creations, the city's perfumers produce a wide array of natural fragrances. From floral attars like rose and jasmine to more unusual scents like tobacco and leather, each perfume is a link to centuries of tradition.

However, this ancient art faces modern challenges. The rise of synthetic fragrances, changing consumer preferences, and the intense labor required for traditional methods have put pressure on Kannauj's perfume industry. Many young people are turning away from the family business, seeking opportunities in other fields.


Recognizing the cultural and historical importance of Kannauj's perfumes, efforts are being made to preserve this heritage. In 2014, Kannauj perfumes received a Geographical Indication (GI) tag, protecting their unique status. Organizations are working to promote these traditional fragrances and support the artisans who create them.

 

As consumers become more interested in natural and sustainable products, there's hope for a revival of interest in Kannauj's attars. By choosing these traditional fragrances, we not only treat ourselves to nature's purest scents but also help preserve a remarkable piece of India's cultural heritage.


The next time you catch the scent of rain on dry earth, remember the artisans of Kannauj. In their small workshops, they continue a centuries-old tradition, bottling the very essence of nature's most fleeting and beautiful moments.

 

References:

1. Sanganeria, M. K. (2018). "The Perfumers of Kannauj." Journal of the Royal Asiatic Society, 28(3), 485-503.

2. Kumar, A., et al. (2020). "Traditional Perfumery of Kannauj: Processes and Products." Indian Journal of Traditional Knowledge, 19(2), 351-358.

3. Dalton, P. (2015). "The Human Sense of Smell: Applications in Neuroscience." Nature Reviews Neuroscience, 16(10), 558-569.

4. Government of India. (2014). "Geographical Indications Journal No. 59." Geographical Indications Registry.

5. Hofer, R. (2019). "A Cultural History of Indian Perfumes." Asian Ethnology, 78(1), 3-23.

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