This Brand is Helping the Farmers of Uttarakhand Revive the Ancient Art of Natural Rosewater Production

The art of natural rosewater production dates back thousands of years, with roots deeply embedded in ancient civilizations. Historical records indicate that rosewater was first distilled in Persia around 810 CE, quickly spreading to neighboring regions like India and the Middle East. This aromatic liquid, prized for its culinary, medicinal, and cosmetic applications, became an integral part of various cultures.

Rose Petal Sorting for production (Image Courtesy: Khwaab.com)

Traditional rosewater production involved a meticulous process of steam distillation. Freshly picked rose petals were placed in copper stills called "deg," filled with water, and heated over a wood fire. The resulting steam, laden with rose essence, was then cooled and collected as rosewater. This method, while time-consuming, produced a pure and potent product highly valued for its therapeutic properties.

The last rosewater maker from Kashmir (Image Courtesy: The National)

However, with the advent of industrialization and chemical processing, many of these traditional methods fell by the wayside. Mass-produced, synthetic alternatives began to dominate the market, pushing small-scale farmers and artisans to the margins.

Vriksha Veda is a brand that's breathing new life into this ancient art. Launched in 2020 during the COVID-19 pandemic, Vriksha Veda – whose name combines "Vriksha" (tree) and "Veda" (knowledge) – aims to bring the wisdom of botanical plants and oils to consumers through DIY products.

Recognizing the importance of balance with nature, Vriksha Veda set out to create chemical-free alternatives to conventional skincare and wellness products. The brand draws inspiration from Ayurveda, India's ancient system of natural healing, which has utilized herbs for centuries to promote health and wellbeing.

By partnering directly with small-scale Indian farmers, Vriksha Veda is not only reviving traditional production methods but also providing sustainable employment opportunities. This collaboration allows the brand to offer high-quality, natural products at competitive prices while supporting local communities.

The farmers of Uttarakhand under Vrikshveda

Vriksha Veda's commitment to sustainability extends beyond its products. As an eco-friendly, zero-waste producing initiative, the brand prioritizes environmental stewardship throughout its operations. By promoting natural rosewater and other botanical products, Vriksha Veda is helping to preserve ancient wisdom, support local farmers, and encourage a more holistic approach to personal care – one DIY ritual at a time.

Check out the brand here: https://bit.ly/3zBVsKI