While visiting art-galleries, one often feels intimidated with the price-tag that comes with every painting. There's also that pressure to "buy" something. As a lover of art, you definitely want to do away with that feeling and that is something, You.Art, spearheaded by Geeta Krishna and Sudha Gattu, is working towards. They are making art accessible for 'everyone".
When I met Sudha and Geeta through an event, they shared with how these two friends brainstormed the idea for You.Art over a cup of coffee. Both of them were disenchanted with the elitism prevalent in the art world. They wanted to bring a change. "We simply want art to be inclusive for everyone " Geeta expressed passionately her gestures emphasizing her excitement. "It shouldn't feel intimidating".
What truly impressed me was their commitment to democratizing art access. They are not merely launching a website and leaving it at that; they are organizing events conducting workshops and offering consultations to assist individuals and corporates in discovering art pieces that resonate with them. It is this approachable attitude that sets You.Art apart, from the rest.
They're not aiming to become the sensation, in the art world – their goal is simply to help people engage with art in a natural and enjoyable manner. To achieve this they have incorporated an AR/VR feature on their website making online art shopping more convenient and lifelike. Their gatherings are welcoming with no pressure to make any purchases; just to feel the art and delve into its magical world.
Visitors can leisurely explore, converse with artists delve into their work and soak in the ambiance. Geeta and Sudha are not entrepreneurs – they are also art aficionados. Their passion shines through when they speak about an artist they've come across or a moving artwork. Moreover, Sudha and Geeta are providing a platform to artists who are new to this world and find it difficult to navigate the cores of this business.
If you're someone like me – someone who appreciates art but has often felt out of place in galleries – consider giving You.Art a try. Geeta and Sudha might just alter your perspective, on art. Who knows? You might even discover a piece to adorn your walls.
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