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Two Nations, One Wardrobe?
Long before Partition, communities across the subcontinent shared fabrics, techniques and styles, from Ajrakh block-printing to Phulkari embroidery. This article explores how kurtas, dupattas and wedding outfits in India and Pakistan carry stories of migration, craftsmanship and identity. It also asks whether the artisans behind these traditions receive the recognition they deserve. Even as borders divide, clothing shows how a shared heritage lives on in every thread.
Swetha
31 minutes ago3 min read


Noida Through Ravana's Ten Heads
In Bisrakh, believed to be Ravana’s birthplace, the ten-headed king is revered as a scholar and Shiva devotee rather than burnt on Dussehra. This article uses his ten heads, from lust and anger to pride and ego, as a lens for modern Noida. It looks at how ambition and dominance show up in SUVs, road rage, labour protests and bulldozer drives. Beneath the glitz, it asks whether Ravana’s ten heads still live on in the twenty-first century.
Maanvi Bhatia
8 hours ago3 min read


India's Green Gold: Why Bamboo from the Northeast Matters
Bamboo is more than a plant in Northeast India; it is a source of food, craftsmanship, cultural identity, and livelihood. With India’s bamboo industry growing, the region has an opportunity to turn its traditional knowledge into economic progress. However, the real challenge lies in ensuring that the communities who have depended on bamboo for generations benefit from its growing commercial value. Can India build a thriving bamboo industry without leaving its traditional arti
Lalthakimi Khupchawng
9 hours ago3 min read


Kyunki It Was Never Just a Serial
From Kyunki Saas Bhi Kabhi Bahu Thi to Bade Achhe Lagte Hain, Ekta Kapoor’s serials did more than dominate Indian television screens. While some reinforced traditional expectations of women, others introduced female characters who dared to choose themselves. Looking back, her television universe reveals a complicated relationship between entertainment, family values, and changing ideas of womanhood.
Anika Dutt
23 hours ago2 min read


The Voice That Crossed Borders: The Musical Journey of Madam Noor Jehan
Known as the Queen of Melody, Madam Noor Jehan’s voice shaped the musical histories of both India and Pakistan. From Punjabi folk melodies to Urdu ghazals and patriotic songs, her music transcended borders and generations. Her journey reflects the lasting connection between music, culture and identity, reminding us that political boundaries cannot silence a shared artistic heritage.
Swetha
1 day ago3 min read


Acha oh...you're from Bihar
From household jokes to Bollywood films and viral memes, Bihar has been reduced to a stereotype that overshadows its rich history and remarkable contributions to India. But when did an entire state's identity become synonymous with crime, poverty, and illiteracy? It's time to look beyond the punchlines and recognise the people behind them.
Anika Dutt
2 days ago3 min read


Gift, Blessing, Custom: The Hidden Dowry in Arranged Marriages
"Is baar kitney paise lagaoge shaadi mai?" In many arranged marriages, this question comes with a smile over a cup of chai, and no one calls it a demand. Yet dowry has been illegal in India since 1961, and it still exists in about 88% of marriages. It survives by changing its name: a demand becomes a gift, a price becomes a blessing, and a negotiation becomes a custom. The real test is simple: would the marriage go ahead with the same respect and dignity if the bride’s family
Maanvi Bhatia
3 days ago4 min read


The Shops That Run on Trust: Inside Mizoram's Shop Without Shopkeepers
In Mizoram, some of the most remarkable shops operate without shopkeepers, relying instead on something money cannot buy: trust. Known as Nghah Loh Dawr, these roadside stalls allow customers to take fresh produce and pay without anyone watching. What began as a practical solution for farmers has grown into a reflection of the state’s community values and shared responsibility. Although dishonesty sometimes occurs, these shops continue to show how trust can make everyday tran
Lalthakimi Khupchawng
3 days ago3 min read


Why Is South India Treated as One Identity?
South India is often seen as one culture, even though Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, and Telangana have different languages, traditions, and identities. British rule, language classifications, and Bollywood stereotypes helped create this common image. The term “Madrasi” is often used for all South Indians, ignoring their differences. However, these states have different political views, economic concerns, and cultural practices.
Maanvi Bhatia
Oct 104 min read


Why Does Every Indian House Seem to Have a Name?
Across India, houses are often given names that reflect family, memories, values, beliefs, places, or simply a sense of belonging. From traditional names to modern, personalised nameplates, these names turn a house from just a physical space into something that feels uniquely its own.
Swetha
Oct 103 min read


Before Hinge and Shaadi.com, There was Sharma Ji: The Early Days of Indian Matchmaking
India’s matchmaking traditions have changed dramatically, from genealogists and community matchmakers to matrimonial websites and dating apps. Yet the central question remains the same: who is considered a suitable partner? Technology has transformed how families gather and compare information, but community, religion, family background, education, and social expectations continue to shape marriage decisions.
Maanvi Bhatia
Oct 103 min read


The Mystery Behind Bollywood’s Most Debated Red Mark
The image shows Bollywood actress Rekha with sindoor in the parting of her hair (maang), a striking detail that has sparked curiosity and speculation for years. Her traditional appearance reflects her iconic style, while the sindoor carries cultural associations with marriage in Indian tradition.
Swetha
Oct 103 min read
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Samantha Ruth Prabhu’s Bridal Look: Diamond Ring, 400-Year-Old Tradition
Discover Samantha Prabhu's ring and its stunning history. Explore her bridal look that revives a 400-year-old tradition with the Samantha Prabhu ring.
theculturegully
Dec 2, 2025


Why The Internet’s New Obsession With "Day in the life of a 21-year-old married woman" Might Be Taking Women Back in Time
Explore how 'A day in the life of a 21-year-old married woman' reels might romanticize traditional roles. Are these visuals empowering or limiting?
Prashi Jain
Aug 20, 2025


Black Box, White Lies: The AI-171 Investigation, Air India Crash
Discover the untold story behind the Air India Air Crash, AI-171. Explore the investigation's complexities and what the black box reveals.
Gunika Madan
Aug 19, 2025


Behind the Screen: The Hidden Cost of Being a Woman Content Creator, India
Explore the challenges faced by female content creators in India. Discover the hidden costs of being a woman content creator in India today.
Aamna
Aug 19, 2025


Communication or Control? How Marathi Asmita Is Slowly Shifting from a Symbol of Identity to a Source of Pressure for Many
Explore how Marathi Asmita, once a symbol of pride, is becoming a source of pressure. Dive into the evolving role of Marathi Asmita today.
Pragyata Srivastava
Jul 28, 2025


How Saiyaara's PR Made It Famous: A Crash Course in Modern Movie Marketing
Discover how Saiyaara's unique PR strategy made it famous without traditional marketing. Learn how Saiyaara captured hearts with genuine reactions.
Editorial Team
Jul 26, 2025
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